At Brad Williams Financial Services, our clients are our first and only priority. Our mission is to get to know you and understand your needs, wants, and long-term goals; from managing debt to being prepared for various life events, such as weathering economic changes, saving for retirement, and protecting your business from all challenges. We understand the struggles that families and business owners face today. We want to help you develop, implement, and manage a strategy designed to address your personal objectives and individual situation. We do this by utilizing all of our expertise and resources to educate, advise, and help you pursue your goals. We believe in innovative thinking and are not afraid to challenge conventional methods in our approach to managing, investing, and preserving your wealth. Our energy, commitment, and efforts are focused entirely on you and your satisfaction.
“My goal is to save you time and money, while giving you peace of mind and confidence in your decisions.” – Brad Williams, Founding President & CEO
A Message from Brad Williams: I RESPECT Your Money
I was not born into money. I grew up with a deep personal understanding that “money does not grow on trees.” I know that your life savings didn’t grow itself, nor can it regrow itself should it be lost. It takes a lot of years, so starting over just isn’t an option.
I have studied a great deal to get to where I am in this business, but I am most influenced in the way I approach my daily work by my parents. Would my parents approve of and be proud of what I am doing? That’s a litmus test for me. I know it sounds corny, but it’s true.
Your Money Watchdog Daily!
My team understands our No. 1 job is to be your “money watchdog” every single day. Quite frankly, just about anybody can look smart by making you money in boom market conditions. However, the person you really need working for you is the one with the proven ability to keep you safe, dry, and on higher ground in a flood of market volatility.
I am 100% Independent
I am not “captive” to any big bank or Wall Street firm. I am not tied to their pre-packaged financial products. I am not pressured to meet sales quotas. I do not work for anyone but you. To put it bluntly, you can probably imagine that after all these years in this business, I no longer work because I have to. Instead, I work because I am passionate about what I do. In other words, acquiring new clients isn’t necessary for me to pay bills. I tell you this not to brag, but to illustrate that I practice what I preach. I invest defensively, I overprotect my life savings, and I place top priority on income, just as I advise you to do.
I also think you should be very careful of “the fat doctor who smokes”. In this field, that’s the equivalent of a relatively inexperienced and/or the needy advisor who needs your fees or today’s commissions to pay his bills. There’s a joke about “brokers” being broker than their clients would assume, and then there’s Woody Allen’s joke about his money manager who managed his money until there was no money left to manage, after fees and commissions. My success in this business is due to placing your needs first! I am in this business because I want to be, not because I need to be.
I am Informed
For over 30 years, I have attended many seminars, workshops, and mentoring sessions designed to help financial planners and advisors stay abreast of the subtle legal changes in rules and regulations. An uninformed financial advisor can be very costly to a client. When we talk, my goal is to provide the very best advice: the advice I would give to my parents about their life savings. The advice I would offer my current clients. The advice I give myself about my life savings. Nothing less. Nothing different.
A mentor once told me, “When you look back over the first 20 years of your career, make sure you are providing 20 years of financial planning experience, and not one year of financial planning experience, 20 times.” I was inspired by that advice. I am here to help you build what I call a sound financial house. I can only do that if I understand the ever-changing nuances of the financial industry myself.